The Süvy story
Alexandra Fregonese
French entrepreneur, founder and chair of Laboratoires Innovi
Alexandra Fregonese is a self-taught French entrepreneur. She filed her first international patent at 23, in 1996, on the clinical signs of ageing. Almost thirty years later, she heads Laboratoires Innovi in Layrac (Lot-et-Garonne), the industrial group behind the Süvy brand.
The path in four lines
A self-taught French entrepreneur, with no formal scientific training. She likes to say she had 'two great teachers: passion and life'.
First international patent filed at 23, in 1996, on the clinical signs of ageing. Twenty-six more since.
Founder and chair of Laboratoires Innovi (Anjac Group), based in Layrac in the Lot-et-Garonne. Süvy is their first consumer brand.
Seven years of research to develop the Süvy formulation: a proprietary blend of erythritol and polydextrose. Consumer launch in September 2025.
The conviction that guides Süvy
'We don't sell dreams. Everything is proven and has no harmful impact on health. Indulgence will never have to apologise again.' Alexandra argues for a guilt-free approach to sweet pleasure — scientifically sourced, validated by chefs (Christophe Michalak, Julien Brys, Philippe Conticini, Yazid Musa) and by the health agencies (WHO, EFSA, FDA).
Laboratoires Innovi
A French industrial group based in Layrac (Lot-et-Garonne), part of the Anjac Group. Süvy is their first consumer brand, but Innovi also formulates for industrial partners in France and abroad. 27 patents filed. Stated ambition: to grow from 50 to 1,200 employees and from 4,000 to one million tonnes within four to five years.
Take the next step
Convinced by the magazine?
The shop is waiting.
Süvy in pouches, sticks or caramel popcorn: every format is on the official shop. Made in France in Layrac, fast shipping, satisfaction guaranteed or your money back.
- Made in France
- 8× fewer calories
- Glycaemic index below 2
- 100% natural, non-GMO